In collaboration with the talented creatives at BBDO, I had the privilege of actively participating in multiple branding explorations for AT&T. These endearing and furry characters successfully made their debut on national television networks and print campaigns nationwide. Working with a large team of designers and animators, I oversaw the production of numerous pitches and finished spots featuring these characters. Their introduction proved to be an effective strategy for effectively communicating the various features and attributes of the promoted phone products. Each character possessed its own unique trait that seamlessly resonated with the overarching brand messaging.
One of our key endeavors involved conceptualizing and crafting numerous iterations of the iconic Globe logo. Throughout this iterative process, we meticulously experimented with diverse visual elements to effectively convey various messages. Maintaining an open and continuous dialogue with the agency, we contributed to the production of compelling narrative pieces for presentations, as well as comprehensive campaigns featuring original characters and captivating storylines.
