During my time working on Skylanders, I served as the Creative Director for pandapanther, Directing all cinematics for the three of the franchise's installments, "Giants" , "Swap Force" and "Trap Team" for all game consoles and associated ad campaigns.
Alongside the Game Cinematics, I was tasked with directing the Advertising Campaign, led by 72andSunny. As the executive creative director for PandaPanther, I assumed full responsibility for overseeing every aspect of these productions. Collaborating directly with the team in Los Angeles, we successfully created a series of compelling spots that were showcased in movie theaters and received worldwide promotion.
To streamline production, I changed some workflows, such as the traditional storyboarding approach, to a more interactive 3D method, which involved collaborating with team leads in open discussions using simple set diagrams and game assets to guide clear and efficient previsualization. With the support of talented technical directors, amazing editors and producers, we optimized our processes daily to deliver high-quality cinematics within tight deadlines.
